Where brilliance becomes healing

Every purchase helps fund cancer research and treatment.

Gems of Hope channels the brilliance of gemstones into life-changing cancer care — funding treatments, medicines, and emergency patient relief through transparent institutional partnerships worldwide.

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Bliss Foundation

Our mission

Turning gemstone brilliance into healing hope

"Where every gem sold becomes a life saved."

Gems of Hope is a structured charitable initiative administered by Bliss Foundation and powered by AV Group. We provide sustainable, transparent funding to leading hospitals and oncology departments — ensuring life-saving cancer care reaches patients who need it most.

Our model is built on long-term institutional partnerships, not one-time donations. Initiated by Dixon Melitt James, this program reflects AV Group's belief that commercial success creates a moral obligation to give back.

Partner with us

What we fund

Four pillars of cancer care support

Every contribution under the Gems of Hope initiative is directed to one or more of these high-impact areas, identified in partnership with hospital administration.

Subsidized cancer treatments

Funding life-saving oncology procedures and surgeries for patients who cannot afford critical care.

Essential oncology medicines

Procurement of critical cancer medications to sustain uninterrupted, consistent treatment regimens.

Patient financial assistance

Emergency outpatient relief covering diagnostics, consultations, and care costs for vulnerable patients.

Medical infrastructure

Targeted grants for high-priority hospital equipment and facility needs that general budgets cannot cover.

Partner with us

Hospitals & oncology
departments, let's connect

We invite hospitals — including institutions like Tata Memorial and AIIMS — to collaborate under this initiative. To receive structured grants, partner institutions are requested to share:

Approved donation categories

The specific funds or trusts currently open for institutional grants from corporate donors.

Banking & wire transfer details

Official hospital accounts or foundation details designated for transparent corporate contributions.

Nodal coordination officer

Contact details for the person or department handling documentation, receipts, and grant coordination.

"Together, we make cancer care accessible to all."

About AV Group

A legacy of brilliance,
a commitment to purpose

AV Group is a gems and jewellery enterprise with a portfolio of distinguished brands united by a shared conviction: that the beauty in every stone can translate into healing for those who need it most.

Bliss Foundation serves as the philanthropic arm of AV Group, channelling group profits into structured charitable initiatives. Gems of Hope is our flagship programme — our most personal commitment to global cancer care.

Get in touch

Ready to make a difference?

Whether you represent a hospital, an oncology department, or wish to make a personal contribution — we'd love to hear from you. Reach out to our team and we'll guide you through the process.

info@gemsofhope.co

Phone

+971 56 422 4258

Website

gemsofhope.co